SIPOfoundation is a non-profit organization based in Toronto, Canada who is dedicated to building a community which shares a passion and mission to inspire, equip, and connect youth through personal and professional development. I started work at the organization in April of 2012, when I was asked to film the annual “The Power of Ideas” conference. After taking the initiative and seeing that there was a lack of cohesive branding throughout the organization, I took it upon myself to help design a logo for them. As a result, I was asked to join the organization as the Director of Web Marketing, where I continued to refine SIPOfoundation’s brand image through the creation of promotional content such as videos and posters, as well as helping streamline their online presence by designing elements for their website. I worked with SIPOfoundation until August of 2013, having to move across the country to attend university.