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tedx.

TEDxDalhousieU partnered with the Dalhousie Student Union to bring independently organized TED events to Halifax and the surrounding Nova Scotia community. It is driven by a team of volunteers who are inspired by the mission and ideals of TED: Ideas Worth Spreading. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event.

 
 

tedx.

marketing strategy | creative direction

 
 

TEDxDalhousieU partnered with the Dalhousie Student Union to bring independently organized TED events to Halifax and the surrounding Nova Scotia community. It is driven by a team of volunteers who are inspired by the mission and ideals of TED: Ideas Worth Spreading. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event.

the context.

 

the creative.

 

 

| sold-out event
| 150,000 impressions
| 5,500 engagements
| 540 new page likes

the results.